全球商务
本课程不受学生所学专业限制。包括:全球国家间差异的表现和原因;国际贸易和投资中经济和政治因素;全球货币体系功能和表现形式;中国大陆市场跨国企业主导的外来直接投资的发展等。通过课堂讲授、团队讨论、专题研讨等方式,帮助在学生已有的英语应用能力基础上建立其对全球商务常识的一般性了解。
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课程目录
1. Globalization
1.0 Globalization
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1.1 What is globalization (1)
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1.1 What is globalization (2)
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1.2 The emergency of global institutions
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1.3 Drivers for globalization
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1.4 The changing demographics of the global economy
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1.5 The globalization debate
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2. Country Differences
2.1 National difference in political economy
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2.2 Political economy and economic development
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2.3 Differences in culture
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2.4 Ethics in global business
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3. The Global Trade and Investment Environment
3.1 International trade theory
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3.2 The political economy of international trade
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3.3 Foreign direct investment
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3.4 Regional economic integration
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5. The Strategy of Global Market
5.1 The strategy of international business
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5.2 Entering foreign markets
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6. Global Business Functions
6.1Exporting, importing and countertrade
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6.2Global production, outsourcing, and logistics
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6.3 Global marketing and R&D
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6.4 Global Human Resource Management
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7. Foreign Direct Investment in Mainland China Market after 1980s
7.1 Overview of Chinese Economy after 1949
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7.2 Foreign direct investment in China after1980s
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7.3 Challenges facing China’s economy
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