1.1 Introduction to Business Environment 播放 1.2 Internal Environment 播放 1.3 External Environment 播放 1.4 Definition of Entrepreneurship 播放 1.5 The Entrepreneurs' Personality Traits 播放 1.6 Entrepreneurial Growth and Failures 播放

2.1 How to find the opportunity that’s right for you 播放 2.2 How to decide whether or not to pursue a business opportunity 播放 2.3 How to evaluate and identify the risks 播放 2.4 Business opportunities in China 播放 2.5 Taking the right approach to make real money 播放 2.6 Choosing the right business organization (1) 播放 2.7 Choosing the right business organization (2) 播放 2.8 Registering a business name and get the licenses 播放

3.1 Importance of organizational structure 播放 3.2 Major types of organizational structure 播放 3.3 Modern organizational structure 播放 3.4 Formal and informal organizations 播放 3.5 Significance and strategies of recruitment 播放 3.6 Recruitment methods and selection 播放 3.7 Training new employees 播放

4.1 Intrinsic and extrinsic motivation 播放 4.2 Theories of employee motivation 播放 4.3 Tools for employee motivation 播放 4.4 Tips on how to increase employees’ motivation quickly 播放 4.5 Factors affecting corporate culture 播放 4.6 Types of organizational culture 播放 4.7 The importance of corporate culture 播放 4.8 Strong culture and weak culture 播放 4.9 National culture and corporate culture 播放 4.10 The limitations of corporate culture 播放

5.1 Factors of production 播放 5.2 Classification of products 播放 5.3 New product development process 播放 5.4 Product life cycle 播放 5.5 The definition of marketing 播放 5.6 The concepts of marketing 播放 5.7 The functions of marketing 播放 5.8 Marketing mix 播放 5.9 Key marketing strategy decisions 播放

6.1 The functions of financial management 播放 6.2 The objectives of financial management 播放 6.3 The contents of financial management 播放 6.4 Accounting and financial management systems 播放 6.5 The definition of financing 播放 6.6 Debt financing 播放 6.7 Equity financing 播放 6.8 Selecting financing sources 播放

7.1 Basic ideas and history of corporate social responsibility 播放 7.2 The importance of corporate social responsibility in business 播放 7.3 How the businesses can be socially responsible 播放 7.4 The relation of social responsible actions and economic performance 播放 7.5 The development of corporate social responsibility in China 播放 7.6 The background：Globalization 播放 7.7 The international market environment 播放 7.8 Reasons for going to the international market 播放 7.9 The opportunities and challenges of going to the international market 播放 7.10 The modes of going to the international market 播放

8.1 The history of e-business 播放 8.2 The differences between e-business and e-commerce 播放 8.3 The advantages & disadvantages of e-business 播放 8.4 Major considerations in e-business 播放 8.5 How to create an e-business enterprise 播放