暂无课程咨询信息 [发表课程咨询]
商务英语 中南财经政法大学
- 内容简介:
- 商务英语是商务和语言的结合，是英语的一种应用变体。本课程采取线上线下结合的教学方式，充分运用翻转课堂的理念。学生将通过观看线上教师讲授视频、完成作业练习及线下课堂小组活动、分享交流等多种方式循序渐进地了解商务基础理论和知识，提高商务英语表达和沟通能力，为未来的学习和工作打好基础。
- 价格:
- 免费
课程介绍
| Week 1：Business Environment and Entrepreneurship | 1.1 Introduction to Business Environment | 1.1 Introduction to Business Environment |
| Week 1：Business Environment and Entrepreneurship | 1.2 Internal Environment | 1.2 Internal Environment |
| Week 1：Business Environment and Entrepreneurship | 1.3 External Environment | 1.3 External Environment |
| Week 1：Business Environment and Entrepreneurship | 1.4 Definition of Entrepreneurship | 2.1 Definition of Entrepreneurship |
| Week 1：Business Environment and Entrepreneurship | 1.5 The Entrepreneurs' Personality Traits | 2.2 The Entrepreneurs' Personality Traits |
| Week 1：Business Environment and Entrepreneurship | 1.6 Entrepreneurial Growth and Failures | 2.3 Entrepreneurial Growth and Failures |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.1 How to find the opportunity that’s right for you | 2.1 How to find the opportunity that’s right for you |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.2 How to decide whether or not to pursue a business opportunity | 2.2 How to decide whether or not to pursue an opportunity |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.3 How to evaluate and identify the risks | 2.3 How to evaluate and identify the risks |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.4 Business opportunities in China | 1.4 Business opportunities in China |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.5 Taking the right approach to make real money | 2.5 Taking the right approach to make real money |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.6 Choosing the right business organization (1) | 2.6 Choosing the right business organization (1) |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.7 Choosing the right business organization (2) | 1.7 Choosing the right business organization (2) |
| Week 2：Discovering Business Opportunities and Establishment of a Business | 2.8 Registering a business name and get the licenses | 1.8 Registering a business name and get the licenses |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.1 Importance of organizational structure | 3.1 Importance of organizational structure |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.2 Major types of organizational structure | 3.2 Major types of organizational structure |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.3 Modern organizational structure | 3.3 Modern organizational structure |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.4 Formal and informal organizations | 3.4 Formal and informal organizations |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.5 Significance and strategies of recruitment | 3.5 Significance and strategies of recruitment |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.6 Recruitment methods and selection | 3.6 Recruitment methods and selection |
| Week 3：Organizational Structure & Recruiting and Training Employees | 3.7 Training new employees | 3.7 Training new employees |
| Week 4：Employee Motivation and Corporate Culture | 4.1 Intrinsic and extrinsic motivation | 4.1 Intrinsic and extrinsic motivation |
| Week 4：Employee Motivation and Corporate Culture | 4.2 Theories of employee motivation | 4.2 Theories of employee motivation |
| Week 4：Employee Motivation and Corporate Culture | 4.3 Tools for employee motivation | 4.3 Tools for employee motivation |
| Week 4：Employee Motivation and Corporate Culture | 4.4 Tips on how to increase employees’ motivation quickly | 4.4 Tips on how to increase employees’ motivation quickly |
| Week 4：Employee Motivation and Corporate Culture | 4.5 Factors affecting corporate culture | 4.5 Factors affecting corporate culture |
| Week 4：Employee Motivation and Corporate Culture | 4.6 Types of organizational culture | 4.6 Types of organizational culture |
| Week 4：Employee Motivation and Corporate Culture | 4.7 The importance of corporate culture | 4.7 The importance of corporate culture |
| Week 4：Employee Motivation and Corporate Culture | 4.8 Strong culture and weak culture | 4.8 Strong culture and weak culture |
| Week 4：Employee Motivation and Corporate Culture | 4.9 National culture and corporate culture | 4.9 National culture and corporate culture |
| Week 4：Employee Motivation and Corporate Culture | 4.10 The limitations of corporate culture | 4.10 The limitations of corporate culture |
| Week 5：Production, Product and Marketing | 5.1 Factors of production | 5.1 Factors of production |
| Week 5：Production, Product and Marketing | 5.2 Classification of products | 5.2 Classification of products |
| Week 5：Production, Product and Marketing | 5.3 New product development process | 5.3 New product development process |
| Week 5：Production, Product and Marketing | 5.4 Product life cycle | 5.4 Product life cycle |
| Week 5：Production, Product and Marketing | 5.5 The definition of marketing | 5.5 The definition of marketing |
| Week 5：Production, Product and Marketing | 5.6 The concepts of marketing | 5.6 The concepts of marketing |
| Week 5：Production, Product and Marketing | 5.7 The functions of marketing | 5.7 The functions of marketing |
| Week 5：Production, Product and Marketing | 5.8 Marketing mix | 5.8 Marketing mix |
| Week 5：Production, Product and Marketing | 5.9 Key marketing strategy decisions | 5.9 Key marketing strategy decisions |
| Week 6：Financial Management and Financing | 6.1 The functions of financial management | 6.1 The functions of financial management |
| Week 6：Financial Management and Financing | 6.2 The objectives of financial management | 6.2 The objectives of financial management |
| Week 6：Financial Management and Financing | 6.3 The contents of financial management | 6.3 The contents of financial management |
| Week 6：Financial Management and Financing | 6.4 Accounting and financial management systems | 6.4 Accounting and financial management systems |
| Week 6：Financial Management and Financing | 6.5 The definition of financing | 6.5 The definition of financing |
| Week 6：Financial Management and Financing | 6.6 Debt financing | 6.6 Debt financing |
| Week 6：Financial Management and Financing | 6.7 Equity financing | 6.7 Equity financing |
| Week 6：Financial Management and Financing | 6.8 Selecting financing sources | 6.8 Selecting financing sources |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.1 Basic ideas and history of corporate social responsibility | 7.1 Basic ideas and history of CSR |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.2 The importance of corporate social responsibility in business | 7.2 The importance of CSR in business |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.3 How the businesses can be socially responsible | 7.3 How the businesses can be socially responsible |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.4 The relation of social responsible actions and economic performance | 7.4 The relation of CSR actions and economic performance |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.5 The development of corporate social responsibility in China | 7.5 The development of CSR in China |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.6 The background：Globalization | 7.6 The background：Globalization |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.7 The international market environment | 7.7 The international market environment |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.8 Reasons for going to the international market | 7.8 Reasons for going to the international market |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.9 The opportunities and challenges of going to the international market | 7.9 The opportunities and challenges of going global |
| Week 7：Corporate Social Responsibility and Going to the International Market | 7.10 The modes of going to the international market | 7.10 The modes of going to the international market |
| Week 8：E-Business | 8.1 The history of e-business | 8.1 The history of e-business |
| Week 8：E-Business | 8.2 The differences between e-business and e-commerce | 8.2 The differences between e-business and e-commerce |
| Week 8：E-Business | 8.3 The advantages & disadvantages of e-business | 8.3 The advantages & disadvantages of e-business |
| Week 8：E-Business | 8.4 Major considerations in e-business | 8.4 Major considerations in e-business |
| Week 8：E-Business | 8.5 How to create an e-business enterprise | 8.5 How to create an e-business enterprise |
课程参数
课程评论
暂无课程评论信息 [发表课程评论]
课程咨询